Randstad Digital Marketing Manager in San Francisco, California

Digital Marketing Manager


San Francisco, CA

Date Posted:

Tuesday, October 4, 2016

Job Type:


Reference #:


Questions? 415-733-7530.


Randstad Finance & Accounting

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Digital Marketing Manager

Duration: 1 Year

Location: San Francisco CA United States 94104


Are you a professional who enjoys engaging clients to leverage data in support of their decision making? Do you like to analyze and/or prioritize A/B and multivariate testing efforts? Do you want to work for a company that has grown rapidly on referrals and help leaders take action on insights? Join us to make your mark!

The Digital Marketing Manager, A/B Testing will help build trust and execute an understanding of technical objectives, support internal resource plans and web/app testing processes.

We want to speak to people who know how to set a strategic plan and execute web/app testing optimizations, email marketing campaign tests, and other marketing optimizations for our clients.

What you will do

  • Collaborate with clients to formulate measurable experiment strategies for optimizations on web, mobile apps, email marketing campaigns, & paid search while evolving business and testing objectives

  • Reinforce your optimization plans and results with data: analyze conversion rates, behavioral data, demographic data, and more using digital analytics tools

  • Demonstrate a level of comfortability with HTML (highly technical implementation will be done by engineer) to perform Quality Assurance on tests

  • Establish client roadmaps for ongoing optimization testing to drive continuous conversion rate improvements

  • Lead, analyze and present learning and recommendations on client test plans

  • Evaluate pages and recommend tests that will lift conversion rates and/or help meet clients revenue/business goals

  • Ensure SLAs are met, participate in intake evaluation, send communications and generally support the overall process.

  • Launch experiments when all prerequisites are met.

  • Assemble basic KPIs on active experiments, and approved experiments.

Flex your skills using

  • Digital Analytics platforms expertise

  • CRO, MVT and A/B testing tools: Maxymiser

  • Excel, with extensive function usage

General Qualifications

  • Motivated, passionate, ability to work independently and as part of the team

  • Quick learner and a self-starter

  • Familiarity with differentiation, persuasion, marketing optimization, usability metrics and related statistical concepts

  • Experience with Web Analytics tools

  • Hands-on experience with HTML; Website development/design experience; CSS, and JavaScript

  • This position will be client-facing, therefore applicants should be comfortable speaking publicly, creating presentations and thinking on their feet.

Desirable Qualifications

  • Strong technology base, with awareness of developing trends

  • Experience planning, developing and executing website/app Personalization using tools such as Maxymiser

  • BS/BA in marketing, finance, mathematics, economics, English, journalism, or psychology preferred

  • Proficient knowledge of MVT and A/B testing, web design,

  • Proficient knowledge of UX, paid search, email marketing, and display marketing

  • Code: HTML/CSS and JavaScript

If this sounds like you please send your resume and compensation expectations directly to Breanna.Guillen@randstadusa.com

apply now