Randstad Digital Marketing Manager in San Francisco, California
Digital Marketing Manager
San Francisco, CA
Tuesday, October 4, 2016
Randstad Finance & Accounting
Digital Marketing Manager
Duration: 1 Year
Location: San Francisco CA United States 94104
Are you a professional who enjoys engaging clients to leverage data in support of their decision making? Do you like to analyze and/or prioritize A/B and multivariate testing efforts? Do you want to work for a company that has grown rapidly on referrals and help leaders take action on insights? Join us to make your mark!
The Digital Marketing Manager, A/B Testing will help build trust and execute an understanding of technical objectives, support internal resource plans and web/app testing processes.
We want to speak to people who know how to set a strategic plan and execute web/app testing optimizations, email marketing campaign tests, and other marketing optimizations for our clients.
What you will do
Collaborate with clients to formulate measurable experiment strategies for optimizations on web, mobile apps, email marketing campaigns, & paid search while evolving business and testing objectives
Reinforce your optimization plans and results with data: analyze conversion rates, behavioral data, demographic data, and more using digital analytics tools
Demonstrate a level of comfortability with HTML (highly technical implementation will be done by engineer) to perform Quality Assurance on tests
Establish client roadmaps for ongoing optimization testing to drive continuous conversion rate improvements
Lead, analyze and present learning and recommendations on client test plans
Evaluate pages and recommend tests that will lift conversion rates and/or help meet clients revenue/business goals
Ensure SLAs are met, participate in intake evaluation, send communications and generally support the overall process.
Launch experiments when all prerequisites are met.
Assemble basic KPIs on active experiments, and approved experiments.
Flex your skills using
Digital Analytics platforms expertise
CRO, MVT and A/B testing tools: Maxymiser
Excel, with extensive function usage
Motivated, passionate, ability to work independently and as part of the team
Quick learner and a self-starter
Familiarity with differentiation, persuasion, marketing optimization, usability metrics and related statistical concepts
Experience with Web Analytics tools
This position will be client-facing, therefore applicants should be comfortable speaking publicly, creating presentations and thinking on their feet.
Strong technology base, with awareness of developing trends
Experience planning, developing and executing website/app Personalization using tools such as Maxymiser
BS/BA in marketing, finance, mathematics, economics, English, journalism, or psychology preferred
Proficient knowledge of MVT and A/B testing, web design,
Proficient knowledge of UX, paid search, email marketing, and display marketing
If this sounds like you please send your resume and compensation expectations directly to Breanna.Guillen@randstadusa.com