Randstad NYC: Marketing Manager - in New York, New York
NYC: Marketing Manager -
New York, NY
Tuesday, October 11, 2016
Randstad Finance & Accounting
POSITION: Marketing Manager
Reports to: Director of Business Development/Marketing
Location: New York, NY
A well-established technology manufacturer has an opportunity for a Manager of Marketing to develop, craft, and manage on-line presence to support and capitalize on marketing campaigns that will be executed nationally. Experience with Marketing Automation, developing marketing campaigns, creating, delivering, and optimizing marketing materials are key responsibilities for this role.
The Marketing Manager will be responsible for developing and managing online presence to support and augment marketing campaigns that are delivered across multiple global geographies.
Create, manage and execute multiple online campaign; trade show promotions; direct mail and e-mail; web site content; and collateral and sales tool development.
Lead demand generation marketing strategies and programs to improve prospect conversion and customer acquisition.
- Develop and drive high touch marketing programs that generate quality pipelines
*- Plan and execute search engine optimization efforts, track progress, optimize capabilities and develop new opportunities for driving search traffic
-* Integrate Social Media Programs and capabilities with web assets to extend to global target audience
Bachelor s degree in business or communications
Minimum of five years of experience in Direct Marketing role
Experience with segmentation marketing and developing go-to-market strategies and compelling value propositions
At least five to seven years of marketing with a B2B technology
Expertise in managing direct marketing programs
Experience working for a SaaS or software organization
Must have experience with MARKETO, Google Analytics, Exact Target, Hubspot or similar Marketing Automation Tool
Salesforce.com experience is preferred
Experience working with government and telecom clients is preferred
Excellent compensation including base, bonus, 401K, and medical/dental/vision plan.