Randstad Developer Insights Research Project Manager in Mountain View, California
Developer Insights Research Project Manager
Mountain View, CA
Tuesday, October 11, 2016
Google Play is growing at a rapid pace, serving 1 billion plus Android users, both new and existing, with apps and games that are innovative, useful and entertaining. You ll be part of the Google Play Developer Marketing team, which is focused on driving the success of Google s developer platforms, such as Android and Play, by executing global, scalable programs, events and creative marketing campaigns to engage and delight developers. Through working with a cross-functional team across product development, engineering, merchandising, PR and consumer marketing you help shape the voice of the product and help it grow a loyal developer base. The focus of this role is Quantitative Developer Insights - building a deep understanding of Developers needs through the design, execution and analysis of survey and behavioral data, identifying implications of your analysis and acting on them to make Android and Play the strategic platform choice to help Developers businesses to grow.
In order to build excellent products and tools and tell great stories that inspire developers, we must first understand them -- what motivates them, how and why do they behave the way they do, and what they think of our brand, our products, and our competitors. This role is based in the team that acts as the voice of the developer to Google Play. We are looking for a data-driven, analytical person to work on building the infrastructure that enables the delivery of insights that will help gauge developer sentiment and satisfaction as well as define our future product and marketing strategies.
Top Daily Responsibilities
-Day to day management of all Developer Relationship and Transactional Sentiment Tracking studies for Google Play.
-Analysis and interpretation of survey data.
-Project management of quantitative research studies.
Production of presentations to be shared with the business articulating the so what and potential action based on the survey data.
Linking of survey data to internal data sources to determine the relationship between perception, experience and sentiment with Developer behavior and business performance.
Triangulation of Developer interactions (Marketing, Product Features, etc) with perception and business performance.
Design and implementation of tools to measure the impact of Marketing interactions beyond sentiment, e.g. factorizing the key messages in events, measuring Intent from attendees and then tracking behaviors versus control groups.
BA/BS degree, preferably with an emphasis on Statistics.
5+ years experience in this field
Experience working on the design and execution of quantitative Market research studies (especially large scale tracking studies across multiple interactions)
Data driven and proud of it with knowledge of methods such as Factor Analysis, PCA, Regression, etc.
Strong understanding of mobile apps business models, marketing, research methods and the Apps competitive landscape.
Strong SQL skills.
Ability to thrive in a fast-paced, fluid and collaborative environment
Strategic thinker; able to solve complex problems and develop creative solutions
Excellent written and oral communication skills - an ability to tell a story from data.
Comfortable speaking with technical and business stakeholders.
Experience with language based statistical analysis such as R a benefit.