Randstad Business Marketing Manager - Framingham, MA in Framingham, Massachusetts

Business Marketing Manager - Framingham, MA


Framingham, MA

Date Posted:

Friday, September 30, 2016

Job Type:


Reference #:


Questions? 678-393-2100.


Randstad Finance & Accounting

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Business Marketing Manager - Framingham, MA

  • This is a contract role expected to last through the end of 2016 with a possibility of being extended into 2017.

Business Marketing Manager - Job Duties:

  • Develop go-to-market strategies for the online sales channel and integration of the online channel with offline channels and hold accountability for site throughput and profitability.

  • Work closely with web designers, web developers and content development teams to actively manage execution of online strategies; Troubleshoot and resolve development and production issues as they arise

  • Develop new processes, continuously build online site requirements and lead the creation of user experience (UX) designs

  • Work with business owners to redefine critical KPIs using online and offline metrics, develop benchmark criteria for online metrics, set monthly/annual targets, report on all aspects of usage and make data-driven optimization decisions

  • Lead the (A/B and multivariate) testing methodology, design and execution by providing project direction and prioritization within the Digital Marketing, Analytic and Product teams

  • Actively participate and or lead projects related to the digital channels, working with the marketing team to create and execute strategies for new product/feature launches

  • Research and analyze the online medical alert and home monitoring industry to determine key trends that will inform future product features; substantiate those recommendations with web site usability expertise, competitive analysis and third party research.

  • Partner with Digital Marketing to build awareness and adoption of the online sales channel as well as to optimize digital campaigns and improve campaign efficiencies

Job Requirements:

  • BA/BS degree in marketing, business, or related field. MBA a plus.

  • 10-12 years of experience in the development or delivery of online, mobile or consumer facing technologies (preferably in the ecommerce industry)

  • Project management and QA experience associated with managing site/IT development proces

  • Nice to Haves: Adobe CQ5, Adobe Suite, MS Excel

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