Randstad Field Marketing Manager in Fort Lauderdale, Florida

Field Marketing Manager

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job details:

  • location:Fort Lauderdale, FL

  • salary:$25 - $35 per hour

  • date posted:Tuesday, August 8, 2017

  • job type:Temp to Perm

  • reference:S_556743

  • questions:carol.cardenas@randstadusa.com954/308-8000

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description

Coordinate with Marketing Communications team in development of overall positioning and messaging to the Sales Team, delivering customer promotions for all markets and buyers and target customers in Latin America and the Caribbean.

Manage communications to the sales team, delivering all prospect facing demand generation campaigns and metrics initiatives including weekly follow-up emails concentrating on results and analysis, asking why something is working/not working and helping to develop an action plan if needed.

Organize, coordinate and support marketing events such as trade shows, conferences, and webinars. Help to define external messaging and positioning, through press releases, analyst briefings targeted toward customers and/or partners.

Manage marketing budget for your region. Drive the development and execution of marketing campaigns for lead/demand generation, coordinating with key stakeholders - regional sales and marketing, marketing communications, product management and business development.

Own localization of sales support presentations, demo specifications, and relevant collaterals (e.g., product brochures, data sheets, white papers, case studies, etc.)

Maintain customer and prospect database and promote the Nspire customer reference program for the CALA region.

Develop content and engage with the target audience on Social Media

Working hours: 8am-5pm

Skills:

Proven ability to develop and execute a field marketing strategy that produces key customer adoption and revenue growth in complex enterprise software market.

5+ years (Latin American) direct field marketing experience in enterprise-class software

Hands-on experience with SFDC and marketing automation systems (preferably Eloqua) and an eagerness to learn more

Fluent in English and skilled in making presentations and demonstrating products to audiences of different participants (e.g., customers, analysts, technical peers, non-technical professionals) and size.

Must be Bilingual - Spanish and English mandatory - Portuguese optional -

Strong communication (written and verbal), leadership, and marketing strategy skills.

Randstad is a world leader in matching great people with great companies. Our experienced agents will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temporary-to-permanent or permanent opportunities, no one works harder for you than Randstad. EEO Employer: Race, Religion, Color, National Origin, Citizenship, Sex, Age, Disability, Ancestry, Veteran Status, Genetic Information, Service in the Uniformed Services or any other classification protected by law.