Randstad Email Marketing Strategist in Clearwater, Florida

Email Marketing Strategist


Clearwater, FL

Date Posted:

Friday, September 30, 2016

Job Type:


Reference #:



Randstad Technologies

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Key responsibilities

  • Email Marketing and List Management Support

  • Create/optimize email marketing strategies, test plans and calendars for client email marketing programs

  • Serve as primary contact for all email campaigns to internal teams and client contacts

  • An agency email team member that executes all aspects of the entire email project development and ensures the delivery of high-quality creative product standards

  • Works cross-functionally with client s brands, technology teams, agencies, multiple ESP platforms and internal teams to deliver on the set e-mail marketing strategy, developed detailed test plans to ensure a flawless deliverability of the all email campaigns

  • A member of the implementation team to execute email marketing projects and campaigns from conception through deployment

  • Ensure overall client satisfaction through timely and accurate execution of all email marketing campaigns/projects, client customer service issues, client program errors and frequent status communications

  • Participate in the quality assurance process to ensure final product meets client s expectations by deploying and evaluating test emails to a variety of ISPs

  • Schedule and track campaign deployments

  • Maintain email campaign process documentation

  • Maintain email standards including opt-in/out processes, email size, HTML, format, etc.

  • Manages 3rd party technical support pertaining to email

  • Participates in strategy discussions, weekly client calls, and client presentations

  • Active involvement in RFP s and new business initiatives

  • Active involvement in creating detailed reports and delivering insights to Clients

  • Supporting role with managing vendor relationships

Required Experience and Qualifications:

  • 2 or more years of experience implementing email marketing campaigns (client side, agency, or email service provider)

  • Experience in editing HTML or working with complex filter designer logic

  • Database knowledge and experience (SQL, Import/Export, list merge/purge)

  • Experience with scripting languages (specifically Exact Target and Responsys)

  • Advanced ESP knowledge and experience (specifically Exact Target and Responsys)

  • Development skills including HTML/CSS expertise

  • Direct marketing and multi-channel marketing experience

  • Excellent client service and problem solving skills in order to minimize problem escalation to senior team members and ability to provide recommendations for resolution

  • Superior organizational and interpersonal skills as well as strong written and verbal communication abilities in order to work with a broad array of client, agency, and vendor contacts

  • Passion for online/email marketing and strong knowledge of internet marketing

  • Proven ability to prioritize multiple projects in a deadline-driven environment

  • BA or BS required

  • Strong analytic and organizational skills

  • Exceptional attention to detail

  • Excellent computer skills, familiarity with Word, Excel, PowerPoint

  • Ability to multi-task in a fast-paced, deadline-driven, dynamic environment

  • Meet and exceed established client expectations with all email deliverables

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