Randstad Business Analyst in Centennial, Colorado
Centennial, CO Salary:
US$ 75,000 - US$ 80,000 per year Date Posted:
Wednesday, October 12, 2016 Experience:
3 years Job Type:
We are seeking a Digital Marketing Analytics Specialist for a global provider of products, services, and solutions to industrial and commercial users of electronic components and enterprise computing solutions. The Digital Marketing Analytics Specialist will develop analysis and insight to drive results within marketing programs across multiple channels. This position includes a comprehensive benefits package and relocation assistance to Denver, Colorado.
Responsibilities for the Business Analyst
Utilize quantitative data, gathered with software measurement tools to develop an understanding of customer behavior, demographics, and lifecycle.
Working with business units to optimize programs of Digital marketing, including Search Engine Marketing & Optimization, and Email Marketing.
Apply statistics-based market intelligence to business issues and formulate recommendations. Track SEO metrics such as traffic trends, bounce rate, time on site, visitors over time, etc.
Develop actionable reports and communicate analytic data effectively to multiple departments and management within the organization.
Build custom data imports from Google Analytics or other software.
Requirements for the Business Analyst
Bachelor s degree in Marketing, Business, or related degree.
3-5 of strong marketing analytics experience.
Proficiency in Google Analytics for web analytics applications; strong database skills, specifically SQL; and technical understanding of website architecture.
Experience utilizing Tableau and other BI visualization tools.
- Includes a comprehensive benefits package and relocation assistance to Denver, Colorado.
Job Number: 126009