Randstad Senior Marketing Manager in Alpharetta, Georgia

Senior Marketing Manager

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job details:

  • location:Alpharetta, GA

  • salary:$45 - $55 per hour

  • date posted:Thursday, October 12, 2017

  • job type:Contract

  • reference:413296

  • questions:770-395-0014.

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Our Client, a Fortune 100 Healthcare organization is seeking a Senior Marketing Manager to support their technology organization for a long term contract opportunity. This is a fantastic opportunity for the right individual to join a dynamic organization.

Responsibilities include:

  • Developing positioning and core content in coordination with internal subject matter experts, and using that content and messaging to deliver effective campaigns and programs that generate demand for sales teams

  • Develop lead-generating digital content and campaigns for assigned products and verticals including: web copy, email and newsletter content for consistent campaign promotions

  • Develop a broad range of content in support of lead generation and brand awareness activities in coordination with other marketing team members, including: case studies, white papers, sales tools, speaker presentations and webinars, newsletters, articles for trade publications and blogs, tradeshow content and planning

  • Conduct digital advertising campaigns via social media and other paid publishers, search engine marketing and search engine optimization programs. Coordinate with digital marketing strategists on all digital activities

  • Manage relationships with agencies, internal relationships, 3 rd party relationships and others as needed

  • Provide sales support by participating in sales team meetings, coordinating sales training, and delivering sales tools including fact sheets, brochures, and client-facing presentations

  • Research market data and gather competitive information to facilitate positioning and messaging strategies as it relates to internal business to business strategies

Requirements include:

  • Bachelor's degree in Business or Marketing Required/ Master's degree preferred

  • 8+ years of Marketing experience, 4+ in senior level expertise

  • 4+ years of experience in Business to Business Marketing REQUIRED

  • Previous experience in Healthcare required, Technology Highly preferred

  • MSOffice Required, CRM experience Highly preferred

  • Strong expertise in project management

  • Advanced Communication skills both written and verbal

  • Advanced content creation skills in: digital, white papers, blogs and collateral expertise are required

This is a long term contract opportunity for the right candidate. Please apply for immediate consideration. Andre.ajayi@randstadusa.com , 404-442-0442